Sample User Journey

Paid Follower User

Persona 1	Emma is a Computer Professional. She is 28 years old and lives in Stockholm. She has a medium income. She has a hectic daily schedule on weekdays. She wants to learn Yoga to enhance her body flexibility and strength. She wants to improve her energy levels and work on her positivity.
Context	Using the app on a mobile device or desktop at home
Pain Points	●     She can’t set apart a time slot for learning it herself from her daily schedule as she lacks accountability. ●     It is too much of an effort for her to find a good Yoga and Meditation class near her house. ●     She also has budgetary constraints. ●     She wants to do classes only on weekends.
Goals	Learn simple yoga postures and breathing techniques in a month. Improve flexibility to go to the next level in yoga. Do guided meditation to relax her mind and improve her positivity. Get motivated to start practicing on her own.
User Expectations	Simplicity of creating and selecting a challenge Ease of registering for a challenge Participants using tools like videos, images, instructions, fellow users’ participation etc. Clarification of doubts and correction in technique wherever required by asking questions in the community, posting pictures/videos. Ease in tracking and completing a task Completing the tasks and achieving the goal successfully Earning a Reward in return
Process	She comes across the XYZ app. She finds the idea of taking up a challenge, learning on the way and achieving a set goal interesting. She downloads the app on her phone. Once installed, the app shows her a short demo of how she can go about selecting a challenge and then achieving her goal. Signs up for free to figure out how all this works. After signing up, she comes to the challenges page. She searches for a Yoga and Meditation challenge. The list shows her a number of challenges created by different coaches. She selects a challenge posted by coach on the basis of: Goal of the challenge Difficulty level of the challenge Duration of the challenge Fees for the challenge Popularity of the coach: has a significant number of followers on Social Media Reward for completing the challenge Location: Stockholm Makes the payment for the challenge and joins it Goes through the posts created by the coach and fellow participants (Instructions and tips) to progress through the challenge Watches videos and photos posted by the coach Tracks her progress by posting: Videos Photos Logging in time/task completed Completes the goal May or may not get a reward Gains confidence and learns a new skill by completion of the goal

Paid Coach User

Persona 2	Shawn is a professional photographer. He is 30 years old and lives in Malmo. He has medium income. He does professional photo shoots and also conducts photography workshops to teach others. He now wants to create a Vintage Photography challenge. He needs a free mobile platform to organize it. Participants will be able log in their progress in the app and at the end of the challenge Shawn can decide upon the winner.
Context	Using the app on a mobile device or desktop at home or workshop
Pain Points	●     He can’t keep a track of everyone’s progress manually. ●     He has budgetary constraints. ●     He finds it difficult to inform participants about the challenge and motivate them to join it.
Goals	Create a challenge that a large number of people can participate in. Encourage people to try their hands on photography and join his workshop. Use the word-of-mouth publicity of the challenge to increase his popularity as a photographer.
User Expectations	Simplicity of creating a challenge Ease of setting tasks and goals Declaring a reward Ease in using tools like videos, images, text messages to give tips to participants and also interact with them. Ease in tracking incomplete and completed tasks
Process	He comes across the XYZ app. He likes the idea of getting a platform for creating a challenge and setting up goals for participants. He downloads the app on his phone. Once installed, the app shows him a short demo of how he can go about creating a challenge and then setting up tasks and goals. Signs up for free to figure out how all this works. After signing up, he comes to the Create Challenges page. He creates a Fitness Challenge. He then gets an option to share the Challenge link with his Contacts to join the challenge. He categorizes the challenge on the basis of: Goal of the challenge Difficulty level of the challenge Duration of the challenge Reward for completing the challenge Goes through the posts created by the participants Posts videos and photos and also views those posted by participants Tracks users progress by viewing the time/task completed View the list of participants who have completed the goal May or may not declare a reward Generates publicity for himself as well as on social media platform to rake in more clients